Karim Optical
A public-facing website for an established optical business in Raiwind: before this project, a Google Maps pin and nothing else.
Context
A trusted local business, invisible online
The goal: a professional digital identity where customers could understand the business, its offering and its schedule, and reach it in one tap.
Karim Optical needed somewhere customers could discover its eyewear and eye-care services, view specialist information, check current operating hours, and quickly call, message or get directions: none of which a map pin can do.
Experience
Informational, not e-commerce
Products and services are presented to inform an in-store visit: no prices, cart or checkout.
Eyewear
Eye Care
Specialist & Schedule
Everything needed to plan a visit
A dedicated Eye Specialist page presents the specialist's profile, qualifications, specialty, consultation hours and experience, alongside call and directions actions. Business hours, doctor hours and any special closures sit beside location and contact details.
Ecosystem
The public half of a private system
Contract
Karim Connect is the operational source of truth for business hours, doctor hours and special closures. This website consumes only the public schedule information it exposes; the two projects remain architecturally separate systems.
Design
Restrained, monochrome, editorial
Warm neutrals, strong typography and lightweight interaction: set in DM Sans and Instrument Serif, with responsive layouts, a subtle reveal animation and a glasses/focus-inspired opening interaction.
Stack
Technology
Frontend
Infrastructure
Integration